Every feed has a story

Aptamil know that parenting looks different wherever you are from and it was important for the brand to reflect this insight in their Every Feed campaign. Shot with real families, in 4 European locations (and later the UK and China as well) the stories of feeding babies were told through an authentic and poignant lens.

The success of the campaign on broadcast and digital media resulted in the content performing in the top 2% of all of time for the brand.