Enfamil

A series of elevated UGC films for Enfagrow Toddler milks.

Working as Creative Director, my team and I researched and curated a pool of creators who resonated with the brand and had a genuine love for the products. I worked with each creator to gain insight into their daily lives that inspired script generations and shot lists that felt true to them and their toddlers. The films were shot remotely, all over the US on iPhone cameras and edited centrally with my creative oversight.

Released as part of a media campaign on Meta and TikTok.